Polestar wants to make desirable and rapid electric cars, but it wants to do so with Scandi common sense. He believes that now the world is warming up to electric cars, soon the idea of each car needing to carry around all the weight and cost of a 300+ mile range will seem as absurd as a car carrying around a second engine as a redundancy measure.
He admits the learning curve will be steep, but points out Polestar has been in the EV market for a year or two, not decades. CEO Thomas Ingenlath (an ex-Volvo design boss himself) hints Polestar’s USPs will be build quality and the completeness of the car and ownership experience, not YouTube-friendly 0-60mph times.
Polestar is finding its feet in the market and wants to do things its own way. But we’ll not get utterly bogged down in Tesla tit-for-tat here. Now, an equivalent Tesla Model 3 Long Range is good for further 60 miles of claimed endurance, and for some folks, the argument will end there.
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